Do-It-Yourself Franchise Documents
Getting the word out is a big key to the success of your franchise, so your franchise plan should cover both your marketing to potential franchisees and the marketing tools and methods you will provide to your franchisees in advertising their individual franchises. Develop complete campaigns for each
of these, making sure you emphasize your Unique Selling Proposition – the quality (be it pricing, a special recipe, a particular service method, or whatever) – that sets you apart from other franchises of the same type. Remember when you have sold your first franchise you will be responsible to overseeing local advertising for your franchisees. It is vital that you, the franchisor, approve and make available advertising slicks, commercials, and flyers for your franchisees. Note: They will look to you for these materials, and they should.
Attracting potential franchisees requires a specialized kind of approach. For this market, general media such as broadcast and other consumer-oriented outlets are not cost effective. Instead, choose business-to-business media such as trade publications, business magazines, trade shows, web advertising and selective direct mail, along with networking and public relations. Media examples might include media outlets such as “Entrepreneur Magazine”, “The Wall Street Journal”, and the business section of “USA Today”. One note, regional franchise shows are fine, but you might find your time wasted at the larger national ones.
The Internet is bursting with opportunities, from web listing services such as FranchiseOpportunities.com to individual websites like franchise.org, the home of the International Franchise Association, which lists major trade shows at which you can advertise.
In this area, it is a good idea to use the services of an advertising agency or a professional direct marketing consultant. Direct marketing firms can be particularly valuable by helping you find lists of likely prospects to which you can target your ads. These normally generate their income from the media rather than the advertiser, so you can usually obtain a certain level of creative help and media selection at little or no charge.
Your advertising approach to potential franchisees should be direct and professional. Potential franchisees will be impressed by profit opportunities and ease of operation, but don’t forget good looking graphics and good sales copy.
Your initial appeal – either an ad or a direct response package – should highlight your Unique Selling Proposition and show the prospect what your franchise offers in the way of profit and long term growth. Almost as important as the initial effort is the exertion used to convert inquiries into applications. Design a package consisting of a personal letter from you, a brochure selling the benefits of your franchise, and other supporting documentation, such as a reprint of an article on your franchise or a testimonial from a successful franchisee. Always include a device to encourage the prospect to continue the dialogue, such as an offer to provide more information or a copy of your franchise disclosure document.
Include in your materials facts and figures that will help the franchisee a “glimpse” himself being successful. Give the history of your franchise, and be sure to include franchisee success stories as soon as any are available.
Also, be sure to include plenty of information on your commitment and ability to help the new franchisee get up and operating successfully. Produce a variety of advertising and promotional materials as part of the franchise package, to be used by your franchisee to build their franchise. These include ad slicks, logos, pre-packaged TV spots, press releases, and other materials.
In all your advertising efforts, be careful to preserve an “image of excellence” because your whole crusade can be undermined if you produce a poor or shoddy response package to answer questions from prospective franchisees. However, one thing is in your favor. The public in general feels franchising is a safe bet, and most prospects feel this way.
Franchise Document Kit 
Master Franchise Agreement, Area Development Agreement, and Mini-Store Agreement Included in Kit
Our kit includes a
Franchise Disclosure Document and Franchise Operations Manual which are needed to franchise a business. No Attorney Needed, you can Do-It-Yourself – Save Thousands
$299.00
Franchise Documents
